Press and media
Rob Lancit | Press & Media
Rob Lancit is the author of Take My Advice, I'm Not Using It: My Life Lessons and the Mistakes I've Made. His career includes more than three decades across franchising, business development, consulting, and entrepreneurship.
Bios
Three lengths. Use whichever fits.
Short (about 50 words)
Rob Lancit is the author of Take My Advice, I'm Not Using It, a collection of candid stories about family, fatherhood, wrong turns, and what he learned along the way. He has spent more than three decades in franchising and writes with humor about the gap between knowing what to do and actually doing it.
Medium (about 100 words)
Rob Lancit is the author of Take My Advice, I'm Not Using It: My Life Lessons and the Mistakes I've Made (BookBaby, 2026), a collection of true stories about family, relationships, career, money, fatherhood and regret. The book began as something he wanted to leave for his children. Rob has spent more than three decades in franchising as a consultant, franchisor, franchisee, area developer and executive, and is Vice President of Franchise Development at Stratus Building Solutions. He contributes to Entrepreneur and writes the LinkedIn newsletter Fatherhood, Franchising & Other Bad Decisions. He lives in South Florida.
Long (about 170 words)
Rob Lancit is a father, an author and a franchise executive. His first book, Take My Advice, I'm Not Using It: My Life Lessons and the Mistakes I've Made (BookBaby, 2026), is a collection of true stories that each end with a lesson learned through experience. It covers family, early loss, relationships, career changes, financial mistakes, fatherhood and reinvention, and it is built on one idea: personal responsibility. The book began as a legacy for his children and grew when he realized the stories were not unique to his life. Rob has worked in franchising for more than three decades as a consultant, franchisor, franchisee, area developer, directory founder and executive. He founded CANAM Franchise Development Group and The Franchise Zone, held senior roles at MFV Expositions and FranServe, and is Vice President of Franchise Development at Stratus Building Solutions. He contributes to Entrepreneur on franchising and writes the LinkedIn newsletter Fatherhood, Franchising & Other Bad Decisions. He lives in South Florida.
Book facts
For accuracy.
- Title
- Take My Advice, I'm Not Using It: My Life Lessons and the Mistakes I've Made
- Publisher
- BookBaby
- Published
- September 12, 2026
- ISBN
- Paperback 9798317840372
eBook 9798317840389 - Length
- 144 pages
Cover art and author photographs are available to the press on request.
Media inquiries
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