I'm Rob Lancit. I'm still learning.

For more than thirty years, my work has taken me across the franchise business as a consultant, franchisor, franchisee, area developer, and executive. I've advised people on major financial decisions, helped businesses grow, and spent an unreasonable amount of time in airports and conference centers.

But the titles don't tell you very much about the person. I'm a father. I've made decisions I'm proud of and others I would handle differently. I've experienced loss, change, second chances, and the peculiar clarity that comes from realizing you probably should have listened sooner.

That's why I wrote Take My Advice, I'm Not Using It. It began as something for my kids, so they could know the stories behind the lessons. As I kept writing, I realized that plenty of people have had their own version of those moments. We all have mistakes we'd rather forget. Some of them teach us more than the victories.

This site is where the book, the stories behind it, and the conversations they start can live. I don't have everything figured out. I do have a few stories to tell.

Read About the Book