The book · Out now
Take My Advice, I'm Not Using It
My Life Lessons and the Mistakes I've Made
Real stories. Wrong turns. Good intentions. Hard lessons. A life that did not always follow the plan.
Some lessons arrive with experience. Others arrive after you have ignored every warning.
About the book
Nobody gets through life with a perfect record. Rob Lancit certainly isn't claiming one.
In Take My Advice, I'm Not Using It, Rob looks back at family, relationships, fatherhood, career turns, financial decisions, regrets, and the lessons hiding inside them. Some stories are funny. Some aren't. None require him to pretend he always knew what he was doing.
The book began as something personal: a way to leave the real stories behind for his children. Not the polished version. As he wrote, he realized the details were his, but the mistakes, regrets and lessons were not unique to him.
Each chapter tells a true story and ends with a simple lesson. The thread through all of it is ownership: not blaming circumstances, not rewriting history, just owning the decisions and what came of them.
It is not a motivational book and it is not a step-by-step guide. It is personal, often sarcastic, and honest about the fact that growing older does not mean you stop figuring things out.
Who it is for
If you have ever thought, "If I knew then what I know now."
For anyone raising kids
It was written for his own. The stories behind the lessons, including the ones where he was certain and wrong.
For people who laugh first
The publisher calls it honest, funny, self-deprecating and unmistakably Gen X. That is accurate.
For people who own their decisions
No guru, no formula. One man telling the truth about how he lived and what he is still working on.
Where to buy
Get your copy.
The paperback and the eBook are both available now. BookBaby is the publisher's own store. Amazon carries the paperback and the Kindle edition.
Every button here leaves this site and opens the retailer. You buy from them, at their price, on their terms.
Buy the book
Signed copies are not open yet.Join the list →Prices checked at BookBaby on October 13, 2026. Retailers set their own prices and may change them.
Book details
The facts, for booksellers, librarians and the curious.
- Title
- Take My Advice, I'm Not Using It
- Subtitle
- My Life Lessons and the Mistakes I've Made
- Author
- Rob Lancit
- Publisher
- BookBaby
- Published
- September 12, 2026
- Length
- 144 pages (paperback)
- Paperback ISBN
- 9798317840372
- eBook ISBN
- 9798317840389
- Genre
- Self-Help, Personal Growth
Reader questions
Before you buy.
What is Take My Advice, I'm Not Using It about?
Take My Advice, I'm Not Using It is a collection of true stories from Rob Lancit's life about family, relationships, career, money, fatherhood, loss and regret. Each chapter ends with a lesson. It is not a step-by-step self-help formula.
Is it a franchising book?
No. Take My Advice, I'm Not Using It is about life, not franchising. Rob Lancit has worked in franchising for more than 30 years and has said a franchising book is coming, but this is not it.
Can I get a signed copy?
Signed copies of Take My Advice, I'm Not Using It are not on sale yet. Join the signed-copy list and you will hear when ordering opens.

The author
Rob Lancit is a father first.
He has spent more than three decades in franchising as a consultant, franchisor, franchisee, area developer and executive. He lives in South Florida and does not claim to have life figured out.
The book
Readers can take the advice. Or ignore it.
Either way, they will recognize something in it. That is the point.