Rob Lancit · Author

I've made enough mistakes to write a book. So I did.

Take My Advice, I'm Not Using It is a collection of the true stories, decisions, regrets, laughs and lessons that got me here. I wrote it for my kids. Turns out, the rest of us might recognize a few things in it, too.

Get the Book Meet Rob

Paperback and eBook · 144 pages · BookBaby, 2026

Cover of Take My Advice, I'm Not Using It: My Life Lessons and the Mistakes I've Made, by Rob Lancit
Real stories. Real mistakes. Real heart.
From the back cover
Cover of Take My Advice, I'm Not Using It: My Life Lessons and the Mistakes I've Made, by Rob Lancit

The book

Take My Advice, I'm Not Using It

My Life Lessons and the Mistakes I've Made

This isn't a blueprint for a perfect life. It's a collection of honest stories about what happens when confidence meets reality, when good intentions get complicated, and when the lesson arrives a little later than it should.

There are wins, poor decisions, heartbreak, fatherhood, relationships, a career, and more than a few moments worth laughing at now. The point isn't that I got it all right. It's that I can finally admit where I didn't.

Explore the Book Where to Buy

What is inside

Every chapter is a true story. Every story ends with what it cost.

Family

Fatherhood, and good intentions

Being a father, and finding out that meaning well and doing well by someone are not the same thing.

Work

A career built without a map

More than 30 years in franchising. The risks that worked out, and the ones that did not.

Life

Loss, money and regret

Early loss, financial mistakes, walking away too soon and holding on too long.

Themes are taken from the publisher's description of the book. Read the full description.

Rob Lancit in a black shirt, seated at a wooden table with a dark mug

Meet Rob

A little life experience. A lot of material.

For more than three decades, I've worked in franchising, helping people make decisions about business ownership and growth. Business has taught me plenty, but some of my most important lessons have happened away from a conference room.

That's where the book begins: with the experiences that matter long after the meeting ends.

Read My Story

Events

The next chapter doesn't write itself.

There are new stories to tell, people to meet, and conversations worth having. Find out where I'm showing up next, whether it's a signing, a conversation with readers, or an event.

See Upcoming Events Invite Rob

Cover of Take My Advice, I'm Not Using It: My Life Lessons and the Mistakes I've Made, by Rob Lancit

The book

Take the advice. Ignore the advice. Just don't say I didn't warn you.

Either way, you will probably recognize something in it. 144 pages of true stories, each one ending with the lesson it cost.

Get the Book Where to Buy

Get the Book